Suckers live longer

Chupa Chups lollipops has just launched a new campaign over here in the Netherlands. I was quite surprised when I saw it (or at least it made me raise my eyebrow. Just the one though).

They are trying to be clever by mimicking health warnings on cigarette packs. You can buy their lollipops in cute little cigarette pack type packs that have “fun” warnings.

These warnings though, all are about sucking.
So their slogans include: “Sucking increases risk of pleasure and fun”, “Suckers live longer” and my personal favourite "Sucking is more fun".

Seriously?